Bu y\u0131l Kas\u0131m indirimleri t\u00fcketici \u015fikayetlerinde rekor art\u0131\u015fa yol a\u00e7t\u0131. \u00c7\u00f6z\u00fcm platformu \u015eikayetvar\u2019\u0131n verilerine g\u00f6re e-ticaret ve kargo sekt\u00f6rleri toplamda 40 bini a\u015fk\u0131n \u015fikayetin oda\u011f\u0131 olurken, pazaryerleri ve teslimat s\u00fcre\u00e7leri en \u00e7ok sorun ya\u015fanan alanlar olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n
Kas\u0131m ay\u0131 boyunca devam eden indirim kampanyalar\u0131, al\u0131\u015fveri\u015f hacmiyle birlikte \u015fikayetlerde de dikkat \u00e7ekici bir art\u0131\u015fa neden oldu. \u00c7\u00f6z\u00fcm platformu \u015eikayetvar\u2019\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, indirim d\u00f6neminde t\u00fcketiciler e-ticaret ve kargo s\u00fcre\u00e7lerine ili\u015fkin toplam 40 bini a\u015fk\u0131n \u015fikayet bildirdi. E-ticaret taraf\u0131nda kaydedilen 28 bin 864 \u015fikayet i\u00e7inde en y\u00fcksek art\u0131\u015f pazaryeri platformlar\u0131nda ya\u015fand\u0131. Bir \u00f6nceki aya g\u00f6re y\u00fczde 18 art\u0131\u015fla 9 bin 602 \u015fikayete ula\u015fan pazaryerlerini, y\u00fczde 20 art\u0131\u015f g\u00f6steren marka web siteleri ve e-sat\u0131\u015f kanallar\u0131 takip etti.<\/p>\n
E-ticarette sorunlar \u00e7e\u015fitlendi<\/p>\n
\u015eikayetvar verilerine g\u00f6re, \u015fikayet art\u0131\u015f\u0131n\u0131n yaln\u0131zca b\u00fcy\u00fck platformlarla s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bilgisayar oyunu ve sanal \u00fcr\u00fcn platformlar\u0131, ayakkab\u0131-terlik siteleri, tesett\u00fcr giyim markalar\u0131 ile \u00e7anta ve aksesuar sat\u0131\u015f siteleri de e-ticarette sorunlar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 kategoriler olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n
\u0130ade, \u00f6deme ve kalite en \u00e7ok \u015fikayet edilen alanlar<\/p>\n
T\u00fcketicilerin e-ticarette en s\u0131k \u015fikayet etti\u011fi konular\u0131n ba\u015f\u0131nda \u00fcr\u00fcn iade ve de\u011fi\u015fim s\u00fcre\u00e7lerinde ya\u015fanan aksakl\u0131klar geliyor. Bunlar\u0131 \u00f6deme ve fiyatland\u0131rmaya ili\u015fkin anla\u015fmazl\u0131klar, yan\u0131lt\u0131c\u0131 ya da d\u00fc\u015f\u00fck kaliteli \u00fcr\u00fcn g\u00f6nderimleri ve teslimat gecikmeleri izliyor. M\u00fc\u015fteri hizmetlerine eri\u015fimde ya\u015fanan sorunlar, memnuniyetsizli\u011fi art\u0131ran temel unsurlardan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n
Kargoda gecikme ve kay\u0131p g\u00f6nderi \u015fikayetleri artt\u0131<\/p>\n
Kargo taraf\u0131nda da tablo benzer. Kas\u0131m ay\u0131nda bir \u00f6nceki aya g\u00f6re y\u00fczde 6 art\u0131\u015f g\u00f6steren kargo \u015fikayetleri 12 bin 108\u2019e ula\u015ft\u0131. T\u00fcketiciler en \u00e7ok geciken teslimatlar, kaybolan g\u00f6nderiler, eksik veya yanl\u0131\u015f \u00fcr\u00fcn teslimleri ve \u201cadres bulunamad\u0131\u201d gerek\u00e7esiyle yap\u0131lamayan teslimatlar\u0131 bildirdi. Kargo hasarlar\u0131 ve tazmin s\u00fcre\u00e7lerindeki yetersizlikler de yo\u011fun \u015fikayet alan ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.<\/p>\n
Pazaryerlerinde en \u00e7ok \u015fikayet: Kusurlu \u00fcr\u00fcn ve iade gecikmesi<\/p>\n
Pazaryeri platformlar\u0131na y\u00f6nelik \u015fikayetlerde \u00f6zellikle yanl\u0131\u015f veya kusurlu \u00fcr\u00fcn g\u00f6nderimleri ve iade s\u00fcre\u00e7lerinde ya\u015fanan gecikmeler dikkat \u00e7ekti. Yetersiz m\u00fc\u015fteri deste\u011fi, geciken para iadeleri ve faturas\u0131z sat\u0131\u015flarla ilgili bildirimlerin artmas\u0131, bu platformlarda operasyonel y\u00fck\u00fcn kampanya d\u00f6nemlerinde belirgin bi\u00e7imde artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
T\u00fcketici g\u00fcveni i\u00e7in operasyonel s\u00fcre\u00e7ler kritik<\/p>\n
Kas\u0131m indirimlerinin ard\u0131ndan ortaya \u00e7\u0131kan tablo, kampanya d\u00f6nemlerinin y\u00fcksek sat\u0131\u015f potansiyelinin yan\u0131nda ciddi operasyonel riskler de bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 ortaya koyuyor. Uzmanlara g\u00f6re h\u0131zl\u0131 teslimat, \u015feffaf iade s\u00fcre\u00e7leri ve daha etkin m\u00fc\u015fteri hizmetleri, yo\u011fun kampanya d\u00f6nemlerinde t\u00fcketici memnuniyetini korumak i\u00e7in kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Bu y\u0131l Kas\u0131m indirimleri t\u00fcketici \u015fikayetlerinde rekor art\u0131\u015fa yol a\u00e7t\u0131. \u00c7\u00f6z\u00fcm platformu \u015eikayetvar\u2019\u0131n verilerine g\u00f6re e-ticaret ve kargo sekt\u00f6rleri toplamda 40 bini a\u015fk\u0131n \u015fikayetin oda\u011f\u0131 olurken, pazaryerleri ve teslimat s\u00fcre\u00e7leri en \u00e7ok sorun ya\u015fanan alanlar olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":8504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[3987,1467,388,1933,3621],"class_list":["post-8503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","tag-sikayet","tag-sikayetvar","tag-ticaret","tag-tuketici","tag-yasanan"],"_links":{"self":[{"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=8503"}],"version-history":[{"count":0,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/8503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/media\/8504"}],"wp:attachment":[{"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=8503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=8503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vansondakikahaberler.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=8503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}